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ENGINE's Path to Fashion Revolution - How to Be A Fashion Revolutionary?

What is Fashion Revolution?

Fashion Revolution is a global movement that aims to make the fashion business more ethical, sustainable, and transparent. The Fashion Revolution arose in response to the Rana Plaza accident in which 1,100 workers died, with the goal of promoting ethical and ecological practices through consumer advocacy and engagement while also demanding transparency and accountability within the fashion industry. The goal is to have a fair and safe fashion industry that aligns with the ethical and sustainable principles.

Fashion Revolution 2024

Fashion Revolution 2024 will mark ten years of Fashion Revolution and it will run till April 24th. The theme for Fashion Revolution Week 2024 is "How to be a Fashion Revolutionary". This year's theme invites the global community to share a decade of learning on what it means to be part of the revolution, including their achievements, advice and hopes for the future.

Engine’s contribution as a Fashion Revolutionary Brand

As a Fashion Revolutionary Brand, ENGINE embodies a dedication to challenging the norms of the fashion industry and bring positive change. Founded in 2011, ENGINE initially centered on women’s wear however, later stepped forward its product range to embody kid’s and men's wear, demonstrating a devotion to inclusivity and variety within its collections. ENGINE seeks to redefine what it approaches to be fashionable through prioritizing ethical manufacturing strategies, sustainable materials, and transparent supply chains.

Sustainable Production

ENGINE's practice towards sustainability is comprehensive and forward-thinking, therefore, Engine can proudly say "We made your clothes". From sourcing materials to production strategies, the brand prioritizes eco-friendly practices that restrict environmental impact. Whether it's using recycled cloth, or revolutionary alternatives to conventional substances, ENGINE is devoted to reducing its carbon footprint and encouraging a circular style economy.

Ethical Manufacturing

Moreover, ENGINE, a Western Wear Brand, places a sturdy emphasis on ethical manufacturing practices and social responsibility. The company works prudently with its production companions to make sure fair wages, safe working environment, and respect for workers' rights all through the supply chain. By prioritizing the well-being of the humans at the back of the clothes, ENGINE demonstrates a dedication to fostering an equitable and truthful fashion industry.


Overall, ENGINE's reputation as a fashion revolutionary brand is described through its unwavering determination to innovation, sustainability, ethics, and transparency. ENGINE evokes others to reconsider their approach and join this movement in making the fashion industry a more ethical and sustainable one. #WEAREFASHIONREVOLUTION

FAQ’s with Our Head Designers

How do you ensure that your design process aligns with Ethical and Sustainable Principles?

“I make sure that our design process adheres to moral and environmental values by sourcing elements responsibly, prioritizing environment friendly alternatives, and reducing waste through creative procedures. Our aim is to design clothes that not simply look good but also preserves the humans and the surroundings."

Can you tell us about any specific efforts you make to Reduce the Environmental Impact of your designs, such as sourcing sustainable materials or minimizing waste?

“At Engine, we're deeply committed to minimizing the environmental effect of our merchandise. We prioritize acquiring sustainable materials, the usage of eco-friendly fabric and providers who follow moral standards. Additionally, we actively seek to reduce waste throughout of our production system by using new strategies and practices together with pattern optimization, material recycling, and packaging waste reduction so our Customers can buy Eco-Friendly products from our in-stores and Online Clothing store. These efforts are constant with our goal to design style that appears satisfactory at the same time preserves the environment.”

What steps do you take to ensure that your Designs are Accessible and Inclusive to a diverse range of consumers?

“We prioritize accessibility and inclusion in all of our designs. We take many steps to make our clothing easily available and attractive to a wide spectrum of clients. First and fundamental, we strive to provide a numerous range of sizes to fit various body types and shapes, supporting body positivity and inclusivity.

Furthermore, we prioritize developing versatile and enduring items that may be worn in a number of ways to fit different interests. We additionally gather comments from our community and listen to varied voices to tell our design choices, ensuring that our clothing meets the wishes and pursuits of an extensive range of audience. Overall, our mission is to design clothes that celebrates range, fosters inclusivity, and empowers anyone to express themselves through style.”

How do you balance staying true to your artistic vision while also meeting the Practical needs and Desires of your Customers?

“Balancing our artistic vision with our clients' needs and desires is one of our top priorities. We accomplish this balance through interacting with our customers, taking note of their input, and respecting their interests. While our artistic vision guides our creative process, we continually modify our ideas to make sure that they meet our clients' demands and needs. This includes including useful aspects, changing dimensions or fit, or presenting customization options to satisfy different likes and possibilities. Finally, our intention is to broaden apparel that not only reflects our creative process. But also speaks to our clients, allowing them to express themselves truly while feeling comfortable and confident in their apparel.”

How do you integrate principles of sustainability into your design process, from Material selection to Production methods?

“Integrating sustainability into our design technique is fundamental to our brand ethos. We start by carefully selecting materials that emphasize environmental responsibility, such as organic cotton and recycled polyester. We also prioritize buying from suppliers who follow ethical and environmentally responsible methods. Offering transparency and accountability across our supply chain. In addition to material selection, we attempt to decrease waste and reduce our carbon footprint in the course of production. This entails concepts like sample optimization, water and electricity conservation, and the usage of environmentally friendly dyes and finishes. By emphasizing sustainability at some point of the design process. We are hoping to produce garments that not only appears satisfactory. But at the same time preserves the environment.”

What role do you believe designers have in driving Positive change within the Fashion Industry, particularly in terms of social and environmental responsibility?

“As designers, we realize we play an important position in creating positive change within the fashion business. Particularly in terms of social and environmental duty to fulfil our duties to continue Fashion Revolution in Pakistan. Designers have the ability to define the story of fashion by influencing developments, practices, and customer conduct. Designers may additionally set an example for the industry. By means of promoting ethical sourcing, sustainable manufacturing practices, and transparent supply chains. Designers also can venture installed norms and reinterpret beauty and fashion requirements, advocating inclusivity, range, and body positivity. Our designs aim to promote responsible shopping and allow customers to make good selections. Which might be aligned with their values. Finally, designers have the ability to boost up a flow toward a greater ethical, sustainable, and equitable fashion enterprise.”

Do you consider yourself as a Fashion Revolutionary?

“Absolutely, I consider myself a fashion revolutionary. While I am committed to pushing limits and advocating for a positive change within the industry. I also realize the continual road towards better empathy and understanding within the movement. I am dedicated to continually learning, evolving, and expanding my awareness of the social and environmental implications of fashion. By staying open-minded and acceptance of latest thoughts, I hope to become a more compassionate advocate for a fashion industry. That values ethics, sustainability, and diversity.”

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